Enhancing Physicians' Mobile Experience with Innovative Solutions
A leading healthcare staffing company, specializing in temporary placements of medical professionals, partnered with APG Emerging Tech to develop a cutting-edge mobile app. This app aimed to streamline the assignment and travel experience for clinicians, including physicians, CRNAs, physician assistants, nurse practitioners, and psychologists.
The client needed an efficient and user-friendly mobile tool to enhance the clinicians' experience, addressing the specific needs of medical professionals on temporary assignments.
Challenge
Dr. Nguyen, a traveling physician, uses the app to view his upcoming assignments and travel details. The intuitive interface and personalized features make it easy for him to manage his schedule and access essential resources. During a break, he uses the app’s communication features to connect with his new assignment's team. Dr. Nguyen reflects on how the app has made his professional life more manageable and less stressful, allowing him to focus on patient care.
APG Emerging Tech undertook a comprehensive discovery phase, involving product owners, designers, and actual physicians to ensure the app’s design met practical needs. The process included:
Systematic Design: Creating high-fidelity designs and well-defined requirements.
Stakeholder Engagement: Providing a detailed project schedule and conducting design walkthroughs.
Empathy-Driven Approach: Gathering candid feedback from physicians through focus groups and workshops.
Method
Jane, a leader at the healthcare staffing company, starts her day reviewing feedback from clinicians using the new app. She notes that physicians report a better overall experience compared to competitors’ platforms. In a strategy meeting, Jane proudly shares how the app has become a key differentiator, enhancing physician satisfaction and loyalty. This improved experience not only attracts top talent but also strengthens the company’s competitive edge in the locum staffing market.
Jane, a leader at the healthcare staffing company, starts her day reviewing feedback from clinicians using the new app. She notes that physicians report a better overall experience compared to competitors’ platforms. In a strategy meeting, Jane proudly shares how the app has become a key differentiator, enhancing physician satisfaction and loyalty. This improved experience not only attracts top talent but also strengthens the company’s competitive edge in the locum staffing market.
Dr. Nguyen, a traveling physician, uses the app to view his upcoming assignments and travel details. The intuitive interface and personalized features make it easy for him to manage his schedule and access essential resources. During a break, he uses the app’s communication features to connect with his new assignment's team. Dr. Nguyen reflects on how the app has made his professional life more manageable and less stressful, allowing him to focus on patient care.
Jane, a leader at the healthcare staffing company, starts her day reviewing feedback from clinicians using the new app. She notes that physicians report a better overall experience compared to competitors’ platforms. In a strategy meeting, Jane proudly shares how the app has become a key differentiator, enhancing physician satisfaction and loyalty. This improved experience not only attracts top talent but also strengthens the company’s competitive edge in the locum staffing market.
Dr. Nguyen, a traveling physician, uses the app to view his upcoming assignments and travel details. The intuitive interface and personalized features make it easy for him to manage his schedule and access essential resources. During a break, he uses the app’s communication features to connect with his new assignment's team. Dr. Nguyen reflects on how the app has made his professional life more manageable and less stressful, allowing him to focus on patient care.
Dr. Nguyen, a traveling physician, uses the app to view his upcoming assignments and travel details. The intuitive interface and personalized features make it easy for him to manage his schedule and access essential resources. During a break, he uses the app’s communication features to connect with his new assignment's team. Dr. Nguyen reflects on how the app has made his professional life more manageable and less stressful, allowing him to focus on patient care.