Opportunity

Our Client specializes in the temporary placement of physicians, CRNAs, physician assistants, nurse practitioners and psychologists at healthcare facilities across the U.S. As the industry’s most-visited job board, our Client helps healthcare organizations connect with the professionals they need to ensure patients have access to quality care.

Our client knows that it is critical to arm these clinicians with best-in-class tools that make their assignment and travel experience easy. APG Emerging Tech was engaged to complete a comprehensive discovery process for this game changer app.

Approach

Our consultants engaged with our Client’s IT, recruiting, and operations teams to better understand the “day in the life” of a traveling clinician. Having empathy for the clinicians is a critical element to designing the best possible solution for their needs.

We facilitated numerous workshops to understand key user flows within the scope of a future mobile app experience. Informed by this information, we collaboratively defined the new app’s vision, mission, and purpose.

But we did not stop there. As with any good product launch, we know the importance of leaving no stone left unturned. In just six weeks we wrote a comprehensive Product Summary that would set the direction for the product team as it moves into high-fidelity design and development.

“Launching products from ‘back of the napkin’ is one of our favorite things to do! This new clinician mobile app provided us the opportunity to ensure this product steps off on the right foot!”- Jen Jones

Our deliverables included:

• An interactive Figma model of: user flows, information architecture, and low-fidelity wireframes.

• An extensive Product Summary document that included: the product’s vision, mission, KPIs, fact model, high-level requirements, and more.

• An executive summary of the app’s vision suitable for broader organizational sharing and understanding.

Outcomes

We are pleased to report that the Mobile App Discovery project was extremely well-received by our Client. They appreciated our tenacity to align stakeholders, capture their holistic vision, and analyze options for the app’s MVP that are pragmatic and yields the greatest impact for the investment.